Shell leads global lubricants market for 17ᵗʰ year

Shell Lubricants retains its status as the leading global supplier of finished lubricants for a 17th consecutive year, according to the 21st edition of Kline & Company’s report*

The report covers all leading lubricant-consuming country markets, market segments, product types and formulations. Shell retains the number one ranking for all three lubricants categories tracked by Kline – consumer automotive, commercial automotive and industrial.

Jason Wong, Global Executive Vice President Shell Lubricants, said: “We are thrilled to retain our status as the number one global supplier of finished lubricants for another year. This reflects our focus on supplying the right lubricant and fluid solutions for friction and thermal management to our consumer, commercial and industrial customers, and supporting the world’s progress in a reliable, efficient, and sustainable manner. With our leading brand, technology and people, our lubricants business will continue to support Shell’s Powering Progress strategy. With this in mind, we are now focused on transforming our business from being the leading global lubricants supplier of today to become the leading lubricants and fluid solutions provider of tomorrow.”

Shell has maintained its global leadership position and competitive advantage by continuing to invest in premium and differentiated products including Shell Helix passenger car oil, Shell Advance motorcycle oil, Shell Rimula truck and heavy-duty oils, and Shell Tellus and Shell Gadus industrial – preferred brands in many major markets.

Shell was one of the first to launch an E-Fluids portfolio in 2019 and today Shell E-Fluids improve the overall efficiency, safety, and sustainability of EV powertrains around the globe. However, the range of applications for such fluids goes far beyond EVs. For example, as part of an integrated offer for data centers, Shell has introduced a range of immersion cooling fluids designed to push the boundaries of performance, efficiency, and sustainability.

Shell is also delivering more sustainable solutions, with Lubricants playing a critical role in supporting Shell’s target of becoming a net-zero emissions energy business by 2050, and helping customers reduce their carbon footprint. For example, Shell Lubricants is reducing waste through the development of sustainable packaging and circular solutions, as well as delivering more sustainable options through its range of biodegradable products.

According to the latest report, Shell maintained its leading position with global market share at 11.6%. Much like the previous year, these global sales were split almost evenly between the three segments: 35% consumer automotive, 33% industrial, and 32% commercial automotive.

*Kline & Company’s report, Global Lubricants: Market Analysis and Assessment 2022.

Shell announces intent to withdraw from Russian oil and gas

Mar 8, 2022

Shell plc (Shell) today announced its intent to withdraw from its involvement in all Russian hydrocarbons, including crude oil, petroleum products, gas and liquefied natural gas (LNG) in a phased manner, aligned with new government guidance. As an immediate first step, the company will stop all spot purchases of Russian crude oil. It will also shut its service stations, aviation fuels and lubricants operations in Russia.

Shell gas station

“We are acutely aware that our decision last week to purchase a cargo of Russian crude oil to be refined into products like petrol and diesel – despite being made with security of supplies at the forefront of our thinking – was not the right one and we are sorry. As we have already said, we will commit profits from the limited, remaining amounts of Russian oil we will process to a dedicated fund. We will work with aid partners and humanitarian agencies over the coming days and weeks to determine where the monies from this fund are best placed to alleviate the terrible consequences that this war is having on the people of Ukraine,” said Shell Chief Executive Officer, Ben van Beurden.

“Our actions to date have been guided by continuous discussions with governments about the need to disentangle society from Russian energy flows, while maintaining energy supplies. Threats today to stop pipeline flows to Europe further illustrate the difficult choices and potential consequences we face as we try to do this. Following government statements this week, I want to set out our position clearly. Unless directed by governments, we will:

  • Immediately stop buying Russian crude oil on the spot market and we will not renew term contracts.
  • At the same time, in close consultation with governments, we are changing our crude oil supply chain to remove Russian volumes. We will do this as fast as possible, but the physical location and availability of alternatives mean this could take weeks to complete and will lead to reduced throughput at some of our refineries.
  • We will shut our service stations, aviation fuels and lubricants operations in Russia. We will consider very carefully the safest way to do this, but the process will start immediately.
  • We will start our phased withdrawal from Russian petroleum products, pipeline gas and LNG. This is a complex challenge. Changing this part of the energy system will require concerted action by governments, energy suppliers and customers, and a transition to other energy supplies will take much longer. “These societal challenges highlight the dilemma between putting pressure on the Russian government over its atrocities in Ukraine and ensuring stable, secure energy supplies across Europe,” said van Beurden. “But ultimately, it is for governments to decide on the incredibly difficult trade-offs that must be made during the war in Ukraine. We will continue to work with them to help manage the potential impacts on the security of energy supplies, particularly in Europe.

SHELL LEADS GLOBAL LUBRICANTS MARKET FOR 15ᵗʰ YEAR

Shell is named the number one global supplier in all three main categories – consumer, commercial and industrial.

Shell retains its status as the leading global supplier of finished lubricants for a 15th consecutive year, according to the 19th edition of Kline & Company’s report Global Lubricants: Market Analysis and Assessment 2021.

Using 2020 as the base year, the report covers all leading lubricant consuming country markets, market segments, product types and formulations. Shell retains the number one ranking for all three lubricants categories tracked by Kline – consumer automotive, commercial automotive and industrial.

Machteld de Haan, who will take over as Executive Vice President for Shell Lubricants in January said: “This report confirms Shell as the leading global lubricant supplier across cars, trucks and industrial equipment for the fifteenth straight year, underscoring the business’s long-standing commitment to customers and reflecting the strength of our superior product portfolio. We have maintained our market-leading position and extended our competitive advantage thanks to our scale, brand equity, technological leadership and customer relationships, all under the exceptional leadership of Carlos Maurer, our outgoing EVP.”

Shell Carbon Neutral Lubricants

Shell Carbon Neutral Lubricants

As the world’s leading lubricants supplier, Shell Lubricants has a critical role to play in supporting Shell’s target of becoming a net-zero emissions energy business by 2050, and in helping customers reduce their carbon footprint as well.

Earlier this year, Shell launched the largest carbon-neutral programme in the lubricants industry, enabling customers in key markets worldwide to choose carbon-neutral1 lubricants across select brands.

Shell aims to offset the annual emissions of more than 200 million litres of advanced synthetic lubricants, expecting to compensate for around 700,000 tonnes of carbon dioxide equivalent (CO2e) emissions per year. This is equivalent to taking approximately 340,000 cars off the road for one year.

According to this latest report, Shell maintained its leading global market share relative to the year prior with a slight market share increase over the next largest IOC supplier. Shell’s total volume sold was approximately 4,100 kilotonnes of finished lubricants, equivalent to approximately 4.6 billion litres. These global sales were split almost evenly between the three segments, and at the same percentage split as the previous year: 34% consumer automotive, 36% industrial and 30% commercial automotive.

Shell has a history of innovation in lubricants and was the first supplier to market cleaner, purer lubricants made from natural gas. As customer needs evolve, Shell is continuing to innovate and has extended its Shell E-Fluids portfolio so that it now supports battery electric (BEV) as well as fuel cell electric (FCEV) powertrains for all passenger and commercial vehicles. In a strategic alliance with Kreisel Electric, Shell also offers a combined battery technology system that delivers industry-leading battery efficiency, fast-charging capabilities and superior safety and stability.

SHELL INTRODUCES A PORTFOLIO OF CARBON NEUTRAL LUBRICANTS IN EUROPE

Customers can now choose carbon neutral lubricants across consumer and commercial brands, with Shell launching the largest carbon neutral program in the lubricants industry to date.

23 February 2021:

Shell has today announced it will offer customers carbon neutral lubricants across a range of passenger car, heavy duty diesel engine and industry focused products. This initiative meets a growing desire from consumer and commercial vehicle drivers to lower their carbon footprint and allows them to offset the emissions from their lubricant purchases.

Under the programme, Shell will compensate for the full lifecycle emissions of more than 200 million litres of advanced synthetic lubricants, the equivalent of taking 340,000 cars of the road and aiming to compensate for 700,000 tonnes of CO2e per year. For Europe, this includes compensating for over 60 million litres, of advanced synthetic lubricants, the equivalent of taking 130,000 cars of the road and aiming to compensate for around 280,000 tonnes of CO2e per year.

Parminder Kohli, Vice President Lubricants Europe, Russia and Africa at Shell said: “As the world’s largest lubricants provider we are well placed to meeting the changing needs of our customers. We are also working hard to avoid or reduce emissions by using more renewable power in the manufacturing of our lubricants, reducing waste and increasing energy efficiency of our operations. In addition, we are helping our customers take action today by offsetting the emissions from their lubricants purchases is one of the many ways we can do that.
Shell’s carbon neutral lubricants will be available in key markets across Europe. Shell will offset the emissions from a mix of advanced synthetic lubricants in these markets, including: Helix for passenger cars, Rimula for heavy duty diesel engines and a wide range of industry lubricants, such as Shell Omala in the wind sector, Shell’s range of eco-label products “Shell Naturelle”, and selected Shell Gadus products for the wind sector.

Shell’s carbon neutral lubricants will be available in key markets across Europe, spanning the UK, Germany, France, Italy, Spain, Poland, Netherlands, Belgium, Luxemburg and Turkey. They will also be available via Shell’s distributors in all countries of operation. Shell will offset the emissions from a mix of advanced synthetic lubricants in these markets, including: Helix for passenger cars, Rimula for heavy duty diesel engines and a wide range of industry lubricants, such as Shell Omala in the wind sector, Shell’s range of eco-label products “Shell Naturelle”, and selected Shell Gadus products for the wind sector. Each carbon credit represents the avoidance or removal of greenhouse gases equivalent to 1 ton of CO2.

SHELL RETAINS LEADERSHIP OF GLOBAL LUBRICANTS MARKET FOR 14ᵗʰ CONSECUTIVE YEAR

14 years no 1

Shell leads globally in all three main categories – consumer, commercial and industrial.

London, 26th November 2020 – Shell remains the leading global supplier of finished lubricants for 14 consecutive years, according to Kline & Company’s 18th Edition Global Lubricants: Market Analysis and Assessment 2020 report. Using 2019 as the base year, the report covers all leading lubricant consuming country markets, market segments, product types, and formulations. Shell retains the number1 global leadership position for the three lubricants categories tracked by Kline – consumer automotive, commercial automotive and industrial.

“Fourteen consecutive years as the world’s leading lubricants supplier demonstrates Shell’s unwavering commitment to our customers and the strength of our superior product portfolio,” said Carlos Maurer, Executive Vice President, Global Commercial, Shell. “And we’re not just leading in one sector. We’re leading globally in the three categories tracked by Kline – cars, trucks and industrial equipment. Lubricants are a growth priority for Shell, which is why as our customers’ needs change, so do we. In response to the challenges of Covid-19, our lubricants business supplied even more premium products to the market, playing a vital role in keeping the world moving and machinery operating efficiently. Looking ahead, our customers want more products that deliver improved performance with lower emissions, using fewer natural resources and less waste, and you’ll see Shell Lubricants expanding our product portfolio to meet that demand.”

leader image

According to the report, Shell maintained its leading global market share in 2019 relative to the year prior, with a slight market share increase over the next largest IOC supplier. Shell’s total volumes sold were approximately 4,500 kilotonnes of finished lubricants, equivalent to approximately 5 billion litres. These global sales were split almost evenly between three segments and at the same percentage split to the previous year: consumer automotive (34%), industrial (36%) and commercial automotive (30%).
Shell has a history of innovation in lubricants and was the first to market cleaner, purer lubricants made from natural gas. As customer needs evolve, Shell is continuing to innovate and has extended its Shell E-Fluids portfolio so it now supports battery electric (BEV) as well as fuel cell electric (FCEV) powertrains for all passenger and commercial vehicles. In addition, Shell has also formed a strategic alliance with Kreisel Electric to offer a combined battery technology system that delivers industry-leading battery efficiency and fast-charging capabilities as well as superior safety and stability.

Shell Gadus greases in Lube-Shuttle® screw cartridge system

Industrial grease - Gadus Jungent

Shell Gadus high performance greases now available for the Lube-Shuttle® screw cartridge system. The future of clean and efficient greasing.

Greasing equipment with standard grease guns can be a dirty and time-consuming task. As a result, it can be seen as an unwelcome job and sometimes gets skipped.
We’ve now introduced a better alternative available for efficiently greasing equipment: the Lube-Shuttle® Screw Cartridge System. Lube-Shuttle® takes the hassle out of greasing, it is quick, easy and clean.

  1. 1. Screw cap off
  2. 2. Push grease slightly over the neck of the tube
  3. 3. Screw the cartridge into the gun
Lube-shuttle grease gun

System benefits include
• No tear-off caps or tools required to open and close after use – reducing waste and minimising risk of potential contamination
• Sealed cartridge with a plunger, operated by vacuum, eliminates the need for the heavy spring and plunger found on a standard grease gun
• Stable 1-inch screw head – tearing off the screw head less likely versus other screw cartridge systems
• The grade used in the grease gun is visible, the fill status can easily be checked
• Lube-Shuttle® cartridges are recyclable. They are made of low-impurity plastic with little residue is left in the cartridge once emptied, product recycling and protection of the environment are optimized;
• Even flow of grease, even if fluidity is low;
• The design of the plunger minimizes leaking and enables almost total consumption of the grease inside the cartridge helping to save time, money and resources.

Shell remains the leading global supplier of lubricants

Shell Lubricants 13 Years No.1 Jungent

Shell remains the leading global supplier of finished lubricants for 13 consecutive years, according to Kline & Company’s 17th Edition Global Lubricants Industry: Market Analysis and Assessment: 2019 report. Using 2018 as the base year, the report covers all leading lubricant consuming country markets, market segments, product types, and formulations.

“Shell’s growth strategy for lubricants is working. Our balanced portfolio of market leading products and growing digital services are enabling us to build business across all market segments and demonstrate the resiliency of our business in an increasingly dynamic global lubricants market,” said Huibert Vigeveno, Executive Vice President, Shell Global Commercial. “The Kline report shows that we are widening our lead over our main competitors and I am particularly pleased with the growing demand for our premium lubricants and our growth in the industrials segment. We have been focusing on what our customers need and adapting our offer accordingly, which is resulting in material earnings growth and contributing resilient free cash flow to the Shell Group.”

According to the report, Shell grew its leading global market share in 2018 relative to the year prior, while other IOC competitors saw declines. Shell’s total volumes sold were approximately 4,500 kilotonnes of finished lubricants, equivalent to approximately 5 billion litres. These sales were split almost evenly between three segments: consumer automotive (30%), industrial (36%) and commercial automotive (34%).

GTL

Shell has a history of innovation in lubricants and was the first to market cleaner, purer lubricants made from natural gas. As the customer needs evolve, Shell is continuing to innovate and has launched Shell E-Fluids that are specifically designed for the growing electric vehicle market. Earlier this year, Shell also announced MachineMax which is a new digital service for industrial customers that helps optimise the operation of machinery.