Author: Ronalds Dzelme

Shell is named the number one global supplier in all three main categories – consumer, commercial and industrial.

Shell retains its status as the leading global supplier of finished lubricants for a 15th consecutive year, according to the 19th edition of Kline & Company’s report Global Lubricants: Market Analysis and Assessment 2021.

Using 2020 as the base year, the report covers all leading lubricant consuming country markets, market segments, product types and formulations. Shell retains the number one ranking for all three lubricants categories tracked by Kline – consumer automotive, commercial automotive and industrial.

Machteld de Haan, who will take over as Executive Vice President for Shell Lubricants in January said: “This report confirms Shell as the leading global lubricant supplier across cars, trucks and industrial equipment for the fifteenth straight year, underscoring the business’s long-standing commitment to customers and reflecting the strength of our superior product portfolio. We have maintained our market-leading position and extended our competitive advantage thanks to our scale, brand equity, technological leadership and customer relationships, all under the exceptional leadership of Carlos Maurer, our outgoing EVP.”

According to this latest report, Shell maintained its leading global market share relative to the year prior with a slight market share increase over the next largest IOC supplier. Shell’s total volume sold was approximately 4,100 kilotonnes of finished lubricants, equivalent to approximately 4.6 billion litres. These global sales were split almost evenly between the three segments, and at the same percentage split as the previous year: 34% consumer automotive, 36% industrial and 30% commercial automotive.

Shell has a history of innovation in lubricants and was the first supplier to market cleaner, purer lubricants made from natural gas. As customer needs evolve, Shell is continuing to innovate and has extended its Shell E-Fluids portfolio so that it now supports battery electric (BEV) as well as fuel cell electric (FCEV) powertrains for all passenger and commercial vehicles. In a strategic alliance with Kreisel Electric, Shell also offers a combined battery technology system that delivers industry-leading battery efficiency, fast-charging capabilities and superior safety and stability.

Customers can now choose carbon neutral lubricants across consumer and commercial brands, with Shell launching the largest carbon neutral program in the lubricants industry to date.

23 February 2021:

Shell has today announced it will offer customers carbon neutral lubricants across a range of passenger car, heavy duty diesel engine and industry focused products. This initiative meets a growing desire from consumer and commercial vehicle drivers to lower their carbon footprint and allows them to offset the emissions from their lubricant purchases.

Under the programme, Shell will compensate for the full lifecycle emissions of more than 200 million litres of advanced synthetic lubricants, the equivalent of taking 340,000 cars of the road and aiming to compensate for 700,000 tonnes of CO2e per year. For Europe, this includes compensating for over 60 million litres, of advanced synthetic lubricants, the equivalent of taking 130,000 cars of the road and aiming to compensate for around 280,000 tonnes of CO2e per year.

Parminder Kohli, Vice President Lubricants Europe, Russia and Africa at Shell said: “As the world’s largest lubricants provider we are well placed to meeting the changing needs of our customers. We are also working hard to avoid or reduce emissions by using more renewable power in the manufacturing of our lubricants, reducing waste and increasing energy efficiency of our operations. In addition, we are helping our customers take action today by offsetting the emissions from their lubricants purchases is one of the many ways we can do that.
Shell’s carbon neutral lubricants will be available in key markets across Europe. Shell will offset the emissions from a mix of advanced synthetic lubricants in these markets, including: Helix for passenger cars, Rimula for heavy duty diesel engines and a wide range of industry lubricants, such as Shell Omala in the wind sector, Shell’s range of eco-label products “Shell Naturelle”, and selected Shell Gadus products for the wind sector.

Shell’s carbon neutral lubricants will be available in key markets across Europe, spanning the UK, Germany, France, Italy, Spain, Poland, Netherlands, Belgium, Luxemburg and Turkey. They will also be available via Shell’s distributors in all countries of operation. Shell will offset the emissions from a mix of advanced synthetic lubricants in these markets, including: Helix for passenger cars, Rimula for heavy duty diesel engines and a wide range of industry lubricants, such as Shell Omala in the wind sector, Shell’s range of eco-label products “Shell Naturelle”, and selected Shell Gadus products for the wind sector. Each carbon credit represents the avoidance or removal of greenhouse gases equivalent to 1 ton of CO2.

Shell leads globally in all three main categories – consumer, commercial and industrial.

London, 26^th November 2020 – Shell remains the leading global supplier of finished lubricants for 14 consecutive years, according to Kline & Company’s 18^th Edition Global Lubricants: Market Analysis and Assessment 2020 report. Using 2019 as the base year, the report covers all leading lubricant consuming country markets, market segments, product types, and formulations. Shell retains the number1 global leadership position for the three lubricants categories tracked by Kline – consumer automotive, commercial automotive and industrial.

“Fourteen consecutive years as the world’s leading lubricants supplier demonstrates Shell’s unwavering commitment to our customers and the strength of our superior product portfolio,” said Carlos Maurer, Executive Vice President, Global Commercial, Shell. “And we’re not just leading in one sector. We’re leading globally in the three categories tracked by Kline – cars, trucks and industrial equipment. Lubricants are a growth priority for Shell, which is why as our customers’ needs change, so do we. In response to the challenges of Covid-19, our lubricants business supplied even more premium products to the market, playing a vital role in keeping the world moving and machinery operating efficiently. Looking ahead, our customers want more products that deliver improved performance with lower emissions, using fewer natural resources and less waste, and you’ll see Shell Lubricants expanding our product portfolio to meet that demand.”

According to the report, Shell maintained its leading global market share in 2019 relative to the year prior, with a slight market share increase over the next largest IOC supplier. Shell’s total volumes sold were approximately 4,500 kilotonnes of finished lubricants, equivalent to approximately 5 billion litres. These global sales were split almost evenly between three segments and at the same percentage split to the previous year: consumer automotive (34%), industrial (36%) and commercial automotive (30%).
Shell has a history of innovation in lubricants and was the first to market cleaner, purer lubricants made from natural gas. As customer needs evolve, Shell is continuing to innovate and has extended its Shell E-Fluids portfolio so it now supports battery electric (BEV) as well as fuel cell electric (FCEV) powertrains for all passenger and commercial vehicles. In addition, Shell has also formed a strategic alliance with Kreisel Electric to offer a combined battery technology system that delivers industry-leading battery efficiency and fast-charging capabilities as well as superior safety and stability.

Shell Gadus high performance greases now available for the Lube-Shuttle® screw cartridge system. The future of clean and efficient greasing.

Greasing equipment with standard grease guns can be a dirty and time-consuming task. As a result, it can be seen as an unwelcome job and sometimes gets skipped.
We’ve now introduced a better alternative available for efficiently greasing equipment: the Lube-Shuttle® Screw Cartridge System. Lube-Shuttle® takes the hassle out of greasing, it is quick, easy and clean.

1. 1. Screw cap off
2. 2. Push grease slightly over the neck of the tube
3. 3. Screw the cartridge into the gun

System benefits include
• No tear-off caps or tools required to open and close after use – reducing waste and minimising risk of potential contamination
• Sealed cartridge with a plunger, operated by vacuum, eliminates the need for the heavy spring and plunger found on a standard grease gun
• Stable 1-inch screw head – tearing off the screw head less likely versus other screw cartridge systems
• The grade used in the grease gun is visible, the fill status can easily be checked
• Lube-Shuttle® cartridges are recyclable. They are made of low-impurity plastic with little residue is left in the cartridge once emptied, product recycling and protection of the environment are optimized;
• Even flow of grease, even if fluidity is low;
• The design of the plunger minimizes leaking and enables almost total consumption of the grease inside the cartridge helping to save time, money and resources.

Shell remains the leading global supplier of finished lubricants for 13 consecutive years, according to Kline & Company’s 17th Edition Global Lubricants Industry: Market Analysis and Assessment: 2019 report. Using 2018 as the base year, the report covers all leading lubricant consuming country markets, market segments, product types, and formulations.

“Shell’s growth strategy for lubricants is working. Our balanced portfolio of market leading products and growing digital services are enabling us to build business across all market segments and demonstrate the resiliency of our business in an increasingly dynamic global lubricants market,” said Huibert Vigeveno, Executive Vice President, Shell Global Commercial. “The Kline report shows that we are widening our lead over our main competitors and I am particularly pleased with the growing demand for our premium lubricants and our growth in the industrials segment. We have been focusing on what our customers need and adapting our offer accordingly, which is resulting in material earnings growth and contributing resilient free cash flow to the Shell Group.”

According to the report, Shell grew its leading global market share in 2018 relative to the year prior, while other IOC competitors saw declines. Shell’s total volumes sold were approximately 4,500 kilotonnes of finished lubricants, equivalent to approximately 5 billion litres. These sales were split almost evenly between three segments: consumer automotive (30%), industrial (36%) and commercial automotive (34%).

Shell has a history of innovation in lubricants and was the first to market cleaner, purer lubricants made from natural gas. As the customer needs evolve, Shell is continuing to innovate and has launched Shell E-Fluids that are specifically designed for the growing electric vehicle market. Earlier this year, Shell also announced MachineMax which is a new digital service for industrial customers that helps optimise the operation of machinery.