Shell leads global lubricants market for 17ᵗʰ year

Shell Lubricants retains its status as the leading global supplier of finished lubricants for a 17th consecutive year, according to the 21st edition of Kline & Company’s report*

The report covers all leading lubricant-consuming country markets, market segments, product types and formulations. Shell retains the number one ranking for all three lubricants categories tracked by Kline – consumer automotive, commercial automotive and industrial.

Jason Wong, Global Executive Vice President Shell Lubricants, said: “We are thrilled to retain our status as the number one global supplier of finished lubricants for another year. This reflects our focus on supplying the right lubricant and fluid solutions for friction and thermal management to our consumer, commercial and industrial customers, and supporting the world’s progress in a reliable, efficient, and sustainable manner. With our leading brand, technology and people, our lubricants business will continue to support Shell’s Powering Progress strategy. With this in mind, we are now focused on transforming our business from being the leading global lubricants supplier of today to become the leading lubricants and fluid solutions provider of tomorrow.”

Shell has maintained its global leadership position and competitive advantage by continuing to invest in premium and differentiated products including Shell Helix passenger car oil, Shell Advance motorcycle oil, Shell Rimula truck and heavy-duty oils, and Shell Tellus and Shell Gadus industrial – preferred brands in many major markets.

Shell was one of the first to launch an E-Fluids portfolio in 2019 and today Shell E-Fluids improve the overall efficiency, safety, and sustainability of EV powertrains around the globe. However, the range of applications for such fluids goes far beyond EVs. For example, as part of an integrated offer for data centers, Shell has introduced a range of immersion cooling fluids designed to push the boundaries of performance, efficiency, and sustainability.

Shell is also delivering more sustainable solutions, with Lubricants playing a critical role in supporting Shell’s target of becoming a net-zero emissions energy business by 2050, and helping customers reduce their carbon footprint. For example, Shell Lubricants is reducing waste through the development of sustainable packaging and circular solutions, as well as delivering more sustainable options through its range of biodegradable products.

According to the latest report, Shell maintained its leading position with global market share at 11.6%. Much like the previous year, these global sales were split almost evenly between the three segments: 35% consumer automotive, 33% industrial, and 32% commercial automotive.

*Kline & Company’s report, Global Lubricants: Market Analysis and Assessment 2022.