Shell leads global lubricants market for 17ᵗʰ year

Shell Lubricants retains its status as the leading global supplier of finished lubricants for a 17th consecutive year, according to the 21st edition of Kline & Company’s report*

The report covers all leading lubricant-consuming country markets, market segments, product types and formulations. Shell retains the number one ranking for all three lubricants categories tracked by Kline – consumer automotive, commercial automotive and industrial.

Jason Wong, Global Executive Vice President Shell Lubricants, said: “We are thrilled to retain our status as the number one global supplier of finished lubricants for another year. This reflects our focus on supplying the right lubricant and fluid solutions for friction and thermal management to our consumer, commercial and industrial customers, and supporting the world’s progress in a reliable, efficient, and sustainable manner. With our leading brand, technology and people, our lubricants business will continue to support Shell’s Powering Progress strategy. With this in mind, we are now focused on transforming our business from being the leading global lubricants supplier of today to become the leading lubricants and fluid solutions provider of tomorrow.”

Shell has maintained its global leadership position and competitive advantage by continuing to invest in premium and differentiated products including Shell Helix passenger car oil, Shell Advance motorcycle oil, Shell Rimula truck and heavy-duty oils, and Shell Tellus and Shell Gadus industrial – preferred brands in many major markets.

Shell was one of the first to launch an E-Fluids portfolio in 2019 and today Shell E-Fluids improve the overall efficiency, safety, and sustainability of EV powertrains around the globe. However, the range of applications for such fluids goes far beyond EVs. For example, as part of an integrated offer for data centers, Shell has introduced a range of immersion cooling fluids designed to push the boundaries of performance, efficiency, and sustainability.

Shell is also delivering more sustainable solutions, with Lubricants playing a critical role in supporting Shell’s target of becoming a net-zero emissions energy business by 2050, and helping customers reduce their carbon footprint. For example, Shell Lubricants is reducing waste through the development of sustainable packaging and circular solutions, as well as delivering more sustainable options through its range of biodegradable products.

According to the latest report, Shell maintained its leading position with global market share at 11.6%. Much like the previous year, these global sales were split almost evenly between the three segments: 35% consumer automotive, 33% industrial, and 32% commercial automotive.

*Kline & Company’s report, Global Lubricants: Market Analysis and Assessment 2022.

Shell leads global lubricants market for 16ᵗʰ year

Shell Lubricants retains its status as the leading global supplier of finished lubricants for a 16th consecutive year, according to the 20th edition of Kline & Company’s report Global Lubricants: Market Analysis and Assessment 2021.

 

The report covers all leading lubricant consuming country markets, market segments, product types and formulations. Shell retains the number one ranking for all three lubricants categories tracked by Kline – consumer automotive, commercial automotive and industrial.

Machteld de Haan, Global Executive Vice President Shell Lubricants, said: “Our continued leadership of the global lubricants and fluids sector reflects our success in growing our base business through a focus on higher value and premium products and differentiating products, whilst continuing to build unique commercial and technical relationships. We are now focused on transforming our business, from being the leading global lubricants supplier to be the leading lubricants and fluid solutions provider of tomorrow.”

Shell was one of the first to launch an E-fluids portfolio in 2019, demonstrating technological readiness and achieving early traction with OEMs. Today, Shell E-fluids improve the reliability, efficiency and performance of electric powertrains. The business is now focusing on new fluids and a broader set of fluid management solutions, extending into thermal management of batteries, data centres, clean power and life sciences.

Shell is also delivering more sustainable solutions, with Lubricants playing a critical role in supporting Shell’s target of becoming a net-zero emissions energy business by 2050, and helping customers reduce their carbon footprint. For example, Shell Lubricants is reducing waste through the development of sustainable packaging and circular solutions, as well as delivering more sustainable solutions through its range of biodegradable products and solutions.

According to the latest report, Shell maintained its leading global market share relative to the year prior, with a slight increase in market share (0.6%) over the next largest IOC supplier, up to 11.6%, resulting in its number one ranking.

Shell’s total volume sold was approximately 4,500-4,700 kilotonnes of finished lubricants, equivalent to approximately 4.9-5.2 billion litres. These global sales were split between the three segments at a similar percentage split as the previous year: 36% industrial, 33% consumer automotive and 31% commercial automotive.

To find out more about Shell’s capabilities and leadership in lubricants, please see the infographic.

Shell announces intent to withdraw from Russian oil and gas

Mar 8, 2022

Shell plc (Shell) today announced its intent to withdraw from its involvement in all Russian hydrocarbons, including crude oil, petroleum products, gas and liquefied natural gas (LNG) in a phased manner, aligned with new government guidance. As an immediate first step, the company will stop all spot purchases of Russian crude oil. It will also shut its service stations, aviation fuels and lubricants operations in Russia.

Shell gas station

“We are acutely aware that our decision last week to purchase a cargo of Russian crude oil to be refined into products like petrol and diesel – despite being made with security of supplies at the forefront of our thinking – was not the right one and we are sorry. As we have already said, we will commit profits from the limited, remaining amounts of Russian oil we will process to a dedicated fund. We will work with aid partners and humanitarian agencies over the coming days and weeks to determine where the monies from this fund are best placed to alleviate the terrible consequences that this war is having on the people of Ukraine,” said Shell Chief Executive Officer, Ben van Beurden.

“Our actions to date have been guided by continuous discussions with governments about the need to disentangle society from Russian energy flows, while maintaining energy supplies. Threats today to stop pipeline flows to Europe further illustrate the difficult choices and potential consequences we face as we try to do this. Following government statements this week, I want to set out our position clearly. Unless directed by governments, we will:

  • Immediately stop buying Russian crude oil on the spot market and we will not renew term contracts.
  • At the same time, in close consultation with governments, we are changing our crude oil supply chain to remove Russian volumes. We will do this as fast as possible, but the physical location and availability of alternatives mean this could take weeks to complete and will lead to reduced throughput at some of our refineries.
  • We will shut our service stations, aviation fuels and lubricants operations in Russia. We will consider very carefully the safest way to do this, but the process will start immediately.
  • We will start our phased withdrawal from Russian petroleum products, pipeline gas and LNG. This is a complex challenge. Changing this part of the energy system will require concerted action by governments, energy suppliers and customers, and a transition to other energy supplies will take much longer. “These societal challenges highlight the dilemma between putting pressure on the Russian government over its atrocities in Ukraine and ensuring stable, secure energy supplies across Europe,” said van Beurden. “But ultimately, it is for governments to decide on the incredibly difficult trade-offs that must be made during the war in Ukraine. We will continue to work with them to help manage the potential impacts on the security of energy supplies, particularly in Europe.