Posted on

20 years No.1 Global Lubricants Supplier

News
22 September 2026

Shell Tops Global Lubricants Market for a Record 20th Consecutive Year

Shell Lubricants has been confirmed for a record 20th time as the number one best-selling global lubricants supplier. This two-decade run of industry leading momentum was recognised in the latest edition of Kline & Company’s report, Global Lubricants: Market Analysis and Assessment.

Shell Lubricants 20th consecutive year as global number one — award ceremony
#1
All three Kline categories: consumer, commercial & industrial
31
Lubricant oil blending plants worldwide
300+
R&D scientists across USA, China, Germany, India & Japan

In the report, which covers all leading lubricant-consuming country markets, market segments, product types, and formulations, Shell has maintained its status as the leading global supplier of automotive and industrial oils and fluids. Shell retains its number one ranking across the three main lubricants categories tracked by Kline: consumer automotive, commercial automotive, and industrial.

#1 Worldwide
Consumer Automotive
Shell HelixShell Advance · Pennzoil
#1 Worldwide
Commercial Automotive
Shell RimulaShell Spirax · Shell Rotella
#1 Worldwide
Industrial
Shell TellusShell Gadus · Shell Omala

“Today’s award is not just about retention, it is about 20 years of intentional focus on building momentum for our business and our customers. It reflects two decades of dedication from our team in supplying the right lubricant and fluid solutions for friction and thermal management to our consumer, commercial and industrial customers.

“Over the last 20 years, our advances have powered performance for everyday drivers, critical industrial sectors, and even Formula 1 engines. We’re proud to power the world’s progress with our brand, technology, and people. Our focus now is looking forward, ensuring we continue to play a leading role in providing the lubricants and fluid solutions of tomorrow.”

— Jason Wong, Global Executive Vice President, Shell Lubricants

Over the past two decades, Shell has consistently set industry milestones, from developing low-viscosity synthetic motor oils that unlock fuel savings and help protect vehicle value, to providing advanced predictive fluid diagnostics that can help reduce total cost of ownership for industrial customers.

Today, backed by a global supply chain of 31 lubricant oil blending plants and 300 R&D scientists, Shell is helping to meet future lubricants needs, including supporting the AI revolution with specialised data centre immersion cooling fluids, supporting the e-mobility transition with bespoke EV thermal fluids, and protecting sensitive environments with solutions such as biodegradable coolants for power infrastructure.

“The lubricants market has evolved significantly over the past two decades, and Shell’s position as market leader is due to their combination of consistency and adaptability, all whilst maintaining their global reach.”

— Annie Jarquin, VP of Energy, Kline & Company

Shell 20 years #1 global lubricants supplier infographic

Source: Kline & Company, Global Lubricants: Market Analysis and Assessment 2026

Shell Lubricants — Available from Jungent

Jungent is the authorised Shell lubricants distributor in Estonia, Latvia and Lithuania. Find the right Shell product for your car, fleet or industrial equipment in our webshop — or contact our team directly for advice and bulk orders.

Visit our webshop →

Posted on

Hyundai and Shell Working Together

Shell and Hyundai Motor strengthen 20-year partnership with renewed global cooperation agreement

Shell Lubricants (“Shell”) and Hyundai Motor Company have announced a five-year renewal to their global partnership, reinforcing a shared commitment to delivering performance, innovation and value.

The agreement marks the fifth renewal since the companies began working together in 2005, and reflects a long-standing partnership built on collaboration across product development, motorsport engineering and aftersales solutions.

Building on two decades of shared success, the renewed five-year agreement means that Shell maintains its position as Hyundai Motor’s recommended supplier of aftersales lubricants globally. Shell and Hyundai Motor will continue to work together to develop advanced lubricant technologies and support high-performance vehicle programmes.

Additionally, the companies plan to expand collaboration on service marketing programmes designed to strengthen customer satisfaction and reinforce their leading position in key aftersales markets.

As the world’s leading supplier of finished lubricants for 19 consecutive years, Shell will supply premium Shell Helix engine oil products to Hyundai Motor customers around the world.

“For more than two decades, Shell and Hyundai Motor have partnered to deliver innovation, performance, and customer value globally. Together, we have advanced lubricant technology, supported Hyundai Motor’s mobility ambitions, and translated learnings from motorsport into real-world benefits.

As we look ahead, we are expanding our collaboration in next-generation e-fluids, thermal management, digital innovation, and high-performance mobility. By combining our expertise we will continue to develop solutions that enhance performance, efficiency, and sustainability for Hyundai Motor and our customers worldwide.”

Lee Ming Seow — Vice President, Global Key Accounts and New Business Development, Shell Lubricants

“We are pleased to extend Hyundai Motor’s long-standing partnership with Shell. Through our collaborative aftersales service marketing initiatives over the past years, we have successfully enhanced our global aftersales service competitiveness and improved customer satisfaction by delivering Shell’s premium quality engine oils to Hyundai customers worldwide. Together, we will be better positioned to respond proactively to changes in the future mobility market while continuing to create greater value for our customers and strengthen our long-term global competitiveness.”

Beom Seok Kang — Senior Vice President and Head of Global Service Sub-Division, Hyundai Motor Company

The partnership continues to evolve beyond the aftersales market. Shell recently expanded its collaboration with Genesis, Hyundai Motor Group’s luxury brand, and will serve as the Performance and Innovation Partner to Genesis Magma Racing in its 2026 FIA World Endurance Championship debut.

Shell has also been the official sponsor of the Hyundai Shell MOBIS World Rally Team since 2014. The programme provides a platform for testing and developing technologies in some of the world’s most demanding racing conditions, with learnings helping to develop lubricant innovation for Hyundai Motor customers globally.

The partnership has also extended into the Hyundai N Division to co-engineer lubricants designed for high-performance engines and electric vehicles, offering Shell both a testbed for developing cutting-edge products and a global platform to showcase its solutions to a community of performance-driven customers.

The renewed agreement represents the next chapter in a partnership that has evolved alongside the automotive industry for more than two decades. Together, Shell and Hyundai Motor will continue to explore opportunities to advance lubricant technology, support future mobility ambitions and deliver value to customers worldwide.

Your local Shell Lubricants supplier in the Baltics

Official distributor for the Estonian, Latvian and Lithuanian markets. Request a quote for Shell Helix engine oils or find products in our B2B e-shop.

Request a quote or technical consultation →
Buy Shell Helix in our B2B e-shop →

Posted on

Introducing Shell Helix Extra

Introducing

New packaging design for the iconic Shell Helix lubricant range — an eye-catching update that reflects the brand's continuous evolution and steadfast dedication to innovation and excellence.

Additionally a new range is being introduced — Shell Helix Extra.

Shell Helix Extra has been specifically developed for the independent workshop sector, considering the aging car parc and the corresponding older specifications. This tier provides a clear and focused proposition, while also offering a natural upsell path to the Ultra range for vehicles requiring newer specifications.

The NEW Shell Helix Product Range

Complete Power PurePlus Technology + Anti-Friction Technology + Active Cleansing Technology

Shell Helix Ultra

Unleash your engine's power with 99.5% purity, for ultimate strength and responsiveness.

Shell Helix Ultra 0W-20
Complete Efficiency Anti-Friction Technology + Active Cleansing Technology

Shell Helix Extra

Enhance your engine's efficiency by reducing friction for optimised performance in various conditions.

Shell Helix Extra 5W-30
Complete Protection Active Cleansing Technology

Shell Helix

Protect your engine by maintaining its cleanliness for extended life.

Shell Helix HX7 5W-40
Shell Helix Extra 5W-30 bottle

Shell Helix Extra
replaces Helix HX8 and Ultra Professional 5W-30

OLD NAMENEW NAME
HELIX ULTRA PROFESSIONAL AF 5W-30 HELIX EXTRA PROFESSIONAL AF 5W-30
HELIX ULTRA PROFESSIONAL AG 5W-30 HELIX EXTRA PROFESSIONAL AG 5W-30
HELIX ULTRA PROFESSIONAL AR-L 5W-30 HELIX EXTRA PROFESSIONAL AR-L 5W-30
HELIX ULTRA PROFESSIONAL AR-L RN17 5W-30HELIX EXTRA PROFESSIONAL AR-L RN17 5W-30
HELIX ULTRA PROFESSIONAL AT-L 5W-30 HELIX EXTRA PROFESSIONAL AT-L 5W-30
HELIX ULTRA PROFESSIONAL AP-L 5W-30 HELIX EXTRA PROFESSIONAL AP-L 5W-30
HELIX ULTRA PROFESSIONAL AJ-L 5W-30 HELIX EXTRA PROFESSIONAL AJ-L 5W-30
HELIX HX8 PROFESSIONAL AG 5W-30 HELIX EXTRA PROFESSIONAL AG GEN 1 5W-30
HELIX ULTRA PROFESSIONAL AF 5W-20 HELIX EXTRA PROFESSIONAL AF 5W-20
HELIX HX8 ECT 5W-30 HELIX EXTRA ECT MULTI 5W-30
HELIX HX8 ECT C3 5W-30 HELIX EXTRA ECT C3 5W-30
HELIX HX8 ECT 5W-40 HELIX EXTRA ECT 5W-40
HELIX HX8 5W-30 HELIX EXTRA X 5W-30
HELIX HX8 5W-40 HELIX EXTRA X 5W-40
HELIX HX8 SYNTHETIC ECT C3 5W-30 HELIX EXTRA SYNTHETIC ECT C3 5W-30

Key Benefit of Shell Helix Extra

  • Fuel economy by up to 1.8%1, which means you can get up to 12 more kilometers out of every tank of fuel2.
  • Shell Helix Extra helps to prolong the engine life, providing up to 50% enhanced protection3 that activates at critical moments.

Shell Helix Extra features Anti-Friction Technology

  • Forms an extra film that adapts to engine stress in real time where your engine needs it the most, making your vehicle run more efficiently4.
  • Adapts to high pressures and high temperatures.
  • Helps reduce wear and improve engine efficiency5,6.
For more information please contact your Shell representative

1. According to WLTC test results using Shell Helix Extra compared with the conventional engine oil.

2. Calculated based on a vehicle travelling 640 km on a full tank of fuel, with 1.8% better fuel economy.

3. Based on OM646LA engine test compared with ACEA C3 specification.

4. According to WLTC tests results using Shell Helix Extra 5W-30 compared with the conventional engine oil.

5. According to a series tribology tests results using Shell Helix Extra compared with the conventional engine oil.

6. Based on 3D spacer layer imaging (MTM 3D-SLIM) using Shell Helix Extra compared with other fully synthetic engine oil.